Projects

Chengfan Zhao is a full-time editor for RailFreight.com︎ and RailFreight.cn︎. He reported on trendy topics in the rail industry. He engaged the China-Europe rail logistic community through comprehensive analysis, background research and industrial key players interviews, attracted a reader group of over 30,000 with a monthly view of over 100,000. To view his articles, click the <pink text> in this paragraph or download ︎ writing samples︎.

Chengfan Zhao hosted couple of Nutrilon livestreaming events as moderator for over 700 Chinese Nutrilon partners in the Netherlands. The livestreaming has strengthened the Nutrilon community and created a unique tunnel for the brand to promote itself in the Chinese market.

Chengfan Zhao produced an extensive 80-page WeChat B2B whitepaper through in-depth analysis of 30 leading brands in his previous work experience at Fabernovel. The white paper contributes much as an essential industry know-how tool, especially for European brands trying to explore the Chinese market. Click ︎ here︎︎︎ to download the whitepaper.

This is a vlogging assignment for Alibaba online shopping festival promotions. Chengfan Zhao visited the Chinese eastern coastal city of Jinjiang, the city hosting China’s largest shoe production centre. He brought the audience to the front line of the global shoe supply chain through engaging narratives and presentations, which promoted the city’s unique brand identity during the festival.

“I just don’t get it”: Museums’ education on TikTok/Douyin is a comparative market research Chengfan Zhao has completed for his master thesis. Through content analysis of the ten best TikTok/Douyin savvy museums worldwide, he devised four practical advice for museums trying to use TikTok and Douyin to further their educational remit. Read the thesis ︎︎︎here︎︎︎.